Born in Abbotsford, BC, It’s Bigger Than Basketball was founded to improve the athletic environment around mental health. In our first five years, we raised over $22,000 for the Canadian Mental Health Association – BC Division, and last year over $7,000 for the UBC Thunderbirds Mental Health Initiative. Our upcoming 7th annual fundraiser on April 18, 2026, will once again support the UBC Thunderbirds Mental Health Initiative as well as the Foundry Abbotsford. We continue to ensure every athlete has access to support, understanding, and a space free from stigma — because their well-being matters just as much as their performance.
Even small acts of support can make a big difference. By sharing stories and raising awareness, and we uplift athletes and inspire a stronger, caring community.